Ferrari’s first electric vehicle keeps drawing reactions across the automotive world. Discussions around the Ferrari Luce now stretch far beyond Maranello, pushing aside conversations about Neue Klasse BMWs, upcoming electric Mercedes models, and even the AMG GT 4-Door Coupe successor. One unofficial CGI proposal entered the debate at almost perfect timing, and many enthusiasts already seem more comfortable with its direction.
A few years ago, Ferrari publicly rejected the idea of building a fully electric car. Later, the company reversed course, much like the earlier decision involving the Purosangue SUV. The Luce eventually arrived as Ferrari’s first EV, bringing four electric motors, a dedicated platform, a dramatic cabin design, and output figures reaching 1,050 horsepower. Pricing climbed into another league entirely, starting around €550k, or roughly $640k based on current exchange rates.
Ferrari Centro Stile worked together with LoveFrom on the production model. LoveFrom, founded by Jony Ive, handled the styling direction alongside Ferrari’s internal design division. The article describes the finished result as radically different from previous Ferrari concepts and renderings seen across recent years of automotive CGI culture.
Some observers rejected the design immediately. Others embraced parts of it. Meanwhile, digital artists quickly joined the conversation with alternative visions.
One proposal arrived from “car.design.trends,” led by designer Ewoud Luppens, known online as “ewoud.luppens.” His background includes work connected to Audi and Guerrilla Games. Rather than openly criticizing the Luce, the designer released an independent electric Ferrari sedan concept almost simultaneously with Ferrari’s official presentation.
The unofficial project carries the Fioritura name and surfaced roughly a week before Ferrari formally introduced the Luce. According to the article, the timing made side-by-side comparisons unavoidable. The CGI sedan leans toward a more traditional silhouette, mixing limousine proportions with a long hood and broad cabin layout. The rendering also includes illuminated fake exhaust outlets and a futuristic interior presentation.
The article argues the Fioritura carries more personality than Ferrari’s production EV. Its shape follows more familiar Ferrari-inspired themes rather than the cleaner industrial direction adopted by the Luce. At the same time, the writer admits reactions will split people right down the middle.
Beauty still depends on individual taste. Some viewers will dislike the exaggerated sedan proportions or the illuminated rear details. Others appear ready for Ferrari to begin a different chapter with electric cars, especially if future EV projects retain stronger emotional styling cues than the Luce.
For now, the Fioritura exists strictly as an unofficial digital exercise. Still, the concept entered the conversation at exactly the right moment, and many readers already treat it as an alternative answer to Ferrari’s controversial EV debut.
Ferrari Fioritura Concept EV Renderings
