Swedish car maker Saab used to have a very faithful brand following. It’s buyers really stuck to the brand and though they weren’t many, they still made Saab a mainstream manufacturer.
Since they were recently purchased (finally) by a Japanese and Chinese consortium that will change. Saab will turn to the production of considerably more exclusive cars.
This is because the plan for the Swedish brand is to produce new electric cars. That’s a market that even Saab was outselling.
Considering they haven’t produced a car for about two years you can see the kind of mountain electric cars have yet to climb.
Regardless of the situation, Saab’s future is electric. For the time being, that sadly means battery powered but there’s bound to be a few interesting things about it.
The first model they’re going to roll out is actually going to be based on the Saab 9-3. That means it’ll look like a great car, be very well built and come with great aerodynamics to help the efficiency and range.
On top of that, the Swedes will almost certainly keep the overly gadgeted Japanese and the Chinese instinct to copy at bay.
It really not shaping up to be a recipe for disaster once you think about it. There is a bit of a problem. As with any new venture, money is pretty tight.
That doesn’t mean Saab will be cutting corners, it’s just that they’ll be taking their time. The 9-3 EV will hit production sometime in 2014 and there’s no word on any other models yet.